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Installing Web Tracking: How and Why?
The world wide web is an open playground full of users of all technical skill levels, which makes it hard to predict how a user is going to navigate and interact with a site. It is for this reason we...
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A Guide to Event Tracking with Google Analytics
Why do we care about Event Tracking? When using an Inbound Marketing strategy to generate leads, it is important to optimize every aspect of the campaign – from email copy to the color of the...
View ArticleMonthly Software Review: Hey Alexa, Marketing Stack
Is it wrong to love marketing software? Not when it’s Alexa. This software tool allows you to find the websites your prospects visit, keywords your target audience members use when searching for the...
View ArticleHow to Export your Google+ Data
Google recently announced their plans to advance the shutdown process of their social platform Google+. Citing low user adoption and a major data breach revealed in October, Google will close down...
View ArticleBoosting Flat Traffic
You started using lead generation strategies such as content creation, keyword optimization, and so on and traffic just exploded. New leads. Great prospects. Many sales. Happy dancing all around....
View ArticleBehavior Flow: A Buyer’s Journey Secret Weapon
As a franchisor, you’ve made a point to make sure your franchise website is user friendly and attracts the right franchisee prospects. After all, you want them to begin their buyer’s journey with you...
View ArticleFree SEO Tools To Help Your Business Grow
Achieving a top search result on Google may seem daunting, but it doesn’t have to be! With effective SEO practices, you’ll increase traffic to your site and make connections with the right potential...
View ArticleFinding The Right Marketing Tools: HubSpot Innovative Marketing Services
Finding the right tools to execute your marketing strategy can be tricky. With thousands of applications out there, how does one figure out which tool or tools will be right to integrate with their...
View ArticleImportant update for your SEO and the Google Page Experience Update
In our last post we told you what the coming Google page ranking update actually is. [Link to last post] Now we’re going to talk more specifically about what Google expects within your website to...
View ArticleA Beginner’s Guide to SEO Keyword Research
Does your stress level go up – even just a little – when you see the words “perform keyword research”? You’re not alone: it can feel intimidating because it “seems” to be researching something that’s...
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